Startup Chatter by Donna Bogatin

Google Ad Planner: Is User IP and Cookie Data Safe?

By DONNA BOGATIN • Jun 28th, 2008 • Category: BIG PICTURE

In the latest “official” Google attempt to portray the $270 billion corporation, quaisi search monopolist stockpiling of private user search IP and cookie “data” as a service for the public good, Google aims to convince that it won’t be able to fight “webspam” unless it is unimpeded in its tracking and achiving of the IP addresses and cookie data for the billions of searches it transacts.

Rather than an exercise in transparency, the current Google PR speak hopes to thwart privacy regulation that would safeguard the interests of unwitting users.

If Google was a true practitioner of transparent search log manipulation, it would disclose to the public and its advertisers how it is actually compiling its latest data services: Google Trends for Websites and Google Ad Planner, as I report in my exclusive first-hand accounts:

ARF: Advertisers Demand Google Pass MRC Audit for Ad Planner and

What Trends? Savvy Websites Say NO to Google Analytics and

Hey Eric: Google TV Ads, Presented by Microsoft Office