Startup Chatter by Donna Bogatin

It is hardly a Googley surprise that Google withholds internal, proprietary data on itself while gleefully “sharing” with the world such ordinarily private information it nevertheless underhandedly usurps on other companies.

Google Trends for Websites is but the latest Google-centric “app” unleashed in furtherance of the longstanding, hypocritical Google mission to organize all the world’s information–whether the world’s owners of the information like it or not– except for Google’s own Google-owned information.

While the blogosphere believes it has shed sunlight on Google Trends for Websites’ not so sunny Google disposition, as is so often the case, the current blogger indignation is a highly superficial one, oblivious to the ongoing, deeply insidious nature of Google’s shadowy insertion into the daily business of all the Web’s business.

The real Google Trends for Websites outrage is that while Google refuses to “publish” its own Google Websites “Trends” information, at the same time GOOGLE REFUSES TO ALLOW ALL OTHER WEBSITE OWNERS THE SAME EXCLUSION PRIVILEGE.

In response to Website owners telling Google: “ I don’t want my website listed. Is there a way to remove it from Trends for Websites?” Google defiantly declares: “No, the option to remove your website isn’t available.”

What’s more, to users of Google’s own Google Analytics, Google shrewdly disclaims,” Individual site level information from Google Analytics isn’t currently used in Trends for Websites.”

Savvy Website owners keep Google Analytics far way from their Web businesses. Google’s Terms Of Use for its Google Analytics “Data Sharing Options” provides Google with an open door to use and reuse–for the financial advantage of its own GOOG shareholders–the proprietary, confidential, competitively sensitive business operations statistics of any and all Websites that make the shortsighted decision to give Google keys to their own back offices, via Google Analytics.

Google’s exhortations of benevolent “anonymous and aggregate fashion” sharing of all the world’s Website data except its own, is a big, bad red–don’t use Google Analytics–flag.