Startup Chatter by Donna Bogatin

Newly sold venture capital financed startup Navic Networks proudly hails to its engineering job candidates “television is changing forever.” Going forward, those engineers will be Microsoft ones as well, as the leading software company announced it acquired Navitec today to further its (very Googley sounding) mission of being a “advertising platform across all media,“ including TV, the biggest ad pie of all.

Pilot House Ventures led Navic’s third round of venture capital financing because the VC firm invests in “mission critical“ technology for large and growing markets.

Pilot House pre-investment due-diligence also requires funding candidates have a “business model,“ a sustainable one. What’s more, Pilot House does its own channel checks to verify a startup’s ability to execute on a viable plan to achieve and sustain a market leadership position.

In describing its Navic portfolio investment, Pilot House merely offers an unsexy “middleware for set-top boxes” soundbite, even though the $80 billion TV ad market is the sexiest of them all..

Web 2.0 VC fave Union Square Ventures’ calls to blogosphere “viral loop” action for its own portfolio companies are much more compelling in the eyes of “tech geek bloggers,“ even while Fred Wilson & company shun all meaningful talk of business models for free-to-the-user social media startups.

Just yesterday, a Wilson non-venture capital VC presentation surprised an attendee of his talk at “WidgetWeb” conference in Brooklyn, NY. Booked to discuss “Startups with widgets, widgets as startups,“ Wilson nevertheless defiantly pre-announced at his blog that he was “not going to talk about that.“

Mission non-accomplished, apparently: Reports on Wilson’s show include remarks such as “One of the striking things he didn’t talk about: money. For a VC, he seems rather unconcerned with making revenues from his stuff.”

No surprise here at StartupAlpha.com: On the eve of Wilson’s non-Widget, non-business model remarks for a supposed Widget business model speech, I cited Venture Capitalist Paul Kedrosky’s assertion that VC bloggers are “insincere because there is no incentive to tell the truth” in underscoring VC Wilson’s striking, and disingenuous, stance on no-business model talk, please.

SEE:  DISQUS REVENUES? NO COMMENT, JUST LIKE UNION SQUARE VENTURES 

Of course Union Square Ventures’ Wilson IS “concerned” about profiting from “his stuff,” that is the reason he keeps all the lucrative business model talk far away from his blog and public presentations, despite claiming to selflessly share all.

Wilson and an incestuous cadre of mutually back-slapping good old (immature, little) boys are also disingenuous about supporting “the conversation,” when it isn’t blogged by others according to their self-serving, pre-ordained scripts, SEE NYT’s SAUL HANSELL CALLS BLOGGERS’ ‘CONVERSATION’ BLUFF, SO DO I  

ALSO: DO YOU HAVE AN ONLINE STARTUP, OR AN IDEA FOR ONE? PITCH YOUR VENTURE HERE FREE AT THE STARTUPAPLPHA.COM FREE PITCH NETWORK! 

PLUS: Need Venture Capital? Here’s How: STARTUPALPHA.COM ENTREPRENEURS IN RESIDENCE