Silicon Alley: Digital Media Ad Sales Capital of the World
By DONNA BOGATIN • May 19th, 2008 • Category: CONFERENCE CIRCUITWhile Silicon Valley digital media M & A deal “rumors” are recycled big-time, in-the-trenches BIG SILICON ALLEY digital advertising sales deal making is going strong: I am welcoming five leading interactive innovators this evening, on behalf of the Advertising Club of New York, for a panel discussion on “Advertising Everywhere,” presented at the Microsoft NYC offices!
New organizations of all sizes are disrupting the advertising status quo by developing original, creative ways to reach consumers on behalf of marketers. In the heart of the Media Capital of the World, fellow Silicon Alley enthusiasts and tri-state interactive advertising professionals will hear from digital disruptors that are shaking up the marketing world, from Madison Avenue to Main Street and interactive intermediaries evangelizing the use of new digital ways to help clients efficiently target consumers.
I am the Founder & CEO of StartupAlpha.com, the new, free, online-offline platform fueling technology entrepreneurship in Silicon Alley and beyond, and will be guest moderating the Advertising Club Meetup’s May meeting, hosted by Jeff Grill, VP Marketing, Mimeo.com.
OUR LINEUP:
Tom Haymond, VP & GM, NY10, Taxi Entertainment Network, joint venture of Clear Channel Taxi Media and NBC Universal, an in-cab, interactive, GPS powered, 14 million montlhy viewership advertising medium.
Ron Gonen, Co-Founder & CEO, RecycleBank.com, a consumer incentives-based municipal recycling program merging corporate social responsibility with brand marketing.
Steve Greenberger, President, SLG Advertising, a media buying and planning agency which targets, positions and optimizes marketer spends across all forms of media.
Michael Marett, Director of Sales, Kyp Systems, creators of the iKyp, a patented system for creating personal, interactive brand experiences integrating corporate knowledge wheels with electronic inserts.
Suzanne Alecia, President, Out-of-Home Vieo Advertising Bureau,, an industry trade organization promoting place-based, video advertising supported networks.
DO YOU HAVE A SILICON ALLEY STARTUP, OR AN IDEA FOR ONE?
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DONNA BOGATIN is the Founder & CEO of STARTUP ALPHA
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