Schmidt to Brand Advertisers: Google is a BIG Gamble
By DONNA BOGATIN • Apr 30th, 2008 • Category: BIG PICTUREDespite CNBC’s Maria Bartiromo doing her darndest to throw softballs at the Google Salesman-In-Chief Eric Schmidt in her “exclusive“ interview, he managed to make a big, bad sales pitch blunder undermining the number one search engine’s undying quest for the lucrative, high-quality, Fortune 500 chunk of the trillion dollar advertising market he believes is the GOOG opportunity.
In my Google “exclusive” several weeks ago, I shed sunlight on Google’s continued frustration over its difficulties in making meaningful headway in securing brand advertiser dollars.
SEE: Ex-Goolgers Bust Google SEM Brand Battle
Now, the Google CEO confirms, brand Google is NOT the stuff brand advertisers are looking for:
If you were running a business today, you would be looking very carefully at where is your marketing spend going? And we think that you’ll choose to put your marketing spend on the thing that’s most measurable, the thing that’s most, you know–because you can always defer a branding campaign that may or may not work, but you want to get those customers and those leads right now, and that’s what we do.
No wonder Fortune 500 brand marketers are not gambling their brand advertising dollars with Google: The Google CEO only has 50% confidence in branding campaign success!
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