Startup Chatter by Donna Bogatin

A Wall Street thrashing of SCOR and swooning for GOOG does NOT mean that the markets are ultimately rationale, inevitably returning to equilibrium. On the contrary: comScore continues its fuzzy data reporting ways and Google continues to operate in its very black box.

It is not surprising that Wall Street is so comScore gullible or that financial analysts’ comScore hearsay-based, unsubstantiated Google prognostications are eagerly regurgitated, and amplified, from mainstream media to the blogosphere alike. After all, it is the pillars of the financial services industry themselves that manufactured the United States real estate-induced economic debacle, spurred along by cavalier homeowners, themselves also seeking a “greed is good” American dream.

While the financial and media worlds now reel from the purported GOOG-comScore shock, I warned of such unbecoming comScore induced Wall Street machinations weeks ago, when a comScore board member went to public bat for the most recent comScore data shenanigans: SEE comScore Fuzzy Data for Client Sales Pitches

Following comScore CEO Magid Abraham’s personal blog post which further muddied the GOOG waters, I personally asked him last month to release to the public the complete, real numbers underlying the comScore hearsay, underscoring to him how unseemly it is that comScore “data” publicly fueled GOOG moves, while the public had no concrete knowledge of the real “data” behind the public “reports” of the non-public comScore client-only reports.

Will a stock hit now spur comScore to do the right public data thing? Unlikely.

ComScore is misleading markets with its “30% rate of cookie deletion” crusade as well: Traffic numbers “reported” for sites are routinely disputed by Web publishers and the Interactive Advertising Bureau.

GOOG may have bounced back, but the next comScore “effect“ is perhaps but a SCOR announcement away.

The latest Abraham and partner Gian Fulgoni evangelism is more to Google’s liking: CPCs are undervalued, by a whopping 80%, comScore is now hawking.

Interested party Google, along with its new buddy Yahoo, sponsored the “data” behind the comScore bullish SEM “advice” seeking to “embolden executives to shift ever more dollars to online advertising.” SEE: comScore Fuzzy Data for Client Sales Pitches

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